Succinct guide to SEO

SEO is important to improve the quality of users that end up on your website. Sometimes you need to worry about SEO when you want more quality traffic.

The following are the few important steps involved in SEO:

1. Keyword optimization

Optimize the page's content to have the frequently searched keywords in the search engine of your choice. Some tools that you can use this purpose are as follows

• Google Keyword Planner - Keyword ideas
• Google Trends
• SEMrush - Keyword Magic Tool
• Answer the Public
• Keywords Everywhere

Once you've got a list, then try to choose the keywords which are popular and less competitive.

2. SERP Research

Research the top performing pages in search results and check for the keywords used. And also understand how they are used in full sentences.

Also check meta description of those pages.

3. Optimizing content

Optimize the content of your website using the knowledge you've gained in above steps.

Do not overuse keywords. Following tools might help with this

• SEMrush - Organic Research
• WordPress - SEO Yoast.

Optimize content in the following order based on priority

• Title tag
• H1 elements - Should be between 80-120 characters

Follow these rules when adding a page to your website

• Every page should be linked directly or indirectly to your home page, so that crawler can find all internal pages even without a sitemap.
• Every page should have at least 400 words int it. Follow E.A.T (Expertise, Authoritativeness and Trustworthiness) principle
• Link to credible sources if available
• Use structured data

4. Monitor and Track

Monitor the performance and make the necessary updates to the content and website structure. You can use the following tools for it.

• ahrefs - Keyword Rank Checker
• SEMrush
• SERankings
• SEO Clarity - Rank intelligence

5. Off-page SEO

Backlinks are helpful to boost your site rankings.

The following are few ways to get backlinks

• Guest Posting: Submit a guest post
• Resource Links: Find and submit your website in relevant resource pages
• Broken Links: Find broken links and contact owner to replace them with yours. Check resource pages for broken links. Use "Check my links" chrome extension.

You can create a better detailed articles than your competitors and inform the owner of websites which are linking to the competitor's website about your article. So that they can replace the link to your competitor's website with your new link.

6. Other factors

Make sure your website is mobile friendly, this is highly important. Monitor page speed and reduce the load time.

Improve the dwell time, decrease the bounce rate by providing valuable useful information.

Content quality is really needed to have a better performance.

Last Updated on Feb 27, 2023